Gail Rogers - Public Sector Consultant

Brand Identity

Asked to create a basic brand package for Gail Rogers who was starting her own public sector consultancy, we were initially struck with the question of how to portray that industry.

Despite our usual flair for bold and brash, we decided that smart, elegant and clean design was on the cards here. We paired serif and sans-serif typefaces to create a logo mark and then a tidy title. 

“Despite our usual flair for bold and brash, we decided that smart, elegant and clean design was on the cards here”

The job of a consultant is to be the professional voice of expertise behind the scenes, so rather than try to play to the public sector industry, we created an identity that carries the professionalism of Gail’s company no matter who her client is.